B2B enterprise buyers live in a B2C world where they shop, travel, eat and meet in a digital world personalized to their unique needs. They are increasingly expecting B2B organizations to deliver an equally compelling experience to their stakeholders across the enterprise buyer journey.
In response, B2B enterprise sellers are racing to establish a Revenue Operations function focused on aligning and organizing their customer-facing assets from the outside-in perspective of their customers.
In response, B2B enterprise sellers are racing to establish a Revenue Operations function focused on aligning and organizing their customer-facing assets from the outside-in perspective of their customers.
Our RevOps Blueprint draws upon the 3 organizational capabilities present in high-performing companies.
What does great look like? With disruptive business models emerging in nearly every industry, companies are under more pressure than ever to increasingly innovate, differentiate and execute at pace. Our Revenue Operations Blueprint is your guide for aligning GTM strategy with the right investments in people, process and technology through a relentless focus on execution to create unparalleled results.
Organizations effective at identifying options, making decisions and gaining organizational buy-in and commitment around those decisions.
Organizations effective at prioritizing among competing options, setting goals, developing plans and allocating resources (i.e. people, capital) to execute.
Organizations effective at governing and monitoring the plan and making mid-course adjustments to drive continuous improvement.
“A system is never the sum of its parts, it’s the product of their interaction”
The Growth Sigma Revenue Operations Blueprint
Prioritize Targets
Align customer-facing
investments proportionately
against the addressable
market.
Drive the Process
Align and enable activity
against the buyer journey
to drive pipeline
progression.
Drive the Process
Align value messaging to buyer personas at each stage of the buyer journey.
Pace Performance
Align the right behaviors and outcomes to execute at the speed of scale.